Below are some tips to keep your customers engaged and your business active during social distancing and quarantine.
Communication
Stay connected with your customers
Businesses are scrambling right now to figure out the best way to keep moving forward. Communication is key! Please communicate with your customers and keep them informed. Social media channels, email, and your website are great ways to keep in touch with your current and potential customers.
Go Digital with your Services
Make yourself available virtually
Let your customers know how to reach you. If possible, ramp up your online offerings for customers who want to support your business. Host virtual meetings, classes, or demonstrations – utilize Zoom, GoToMeeting, Microsoft Teams.
Use Discounts
Entice purchases
Everyone is going through a difficult time. Offer a discount to be used now or in the future. If your business is a subscription model, consider offering a lowered rate for a yearly membership or a “buy 3 get 1 free” deal. You can also offer free or discounted shipping for online orders.
Hold an Online Event
Stream live to engage customers
Consumers are craving entertainment or education while being quarantined. This is a great opportunity where you can use Facebook Live or Instagram Live to help you keep your business top of mind, sell your products or services, and build relationships with your customers.
Think Outside the Box
Do something out of the ordinary
Just because you’ve always done things one way doesn’t mean it’s the only way. Brainstorm with your team for creative ideas to get your message out there, network virtually with your associates or clients, keep your brand in front of your customers.
Take a Breather
Maximize this time
None of this was planned but you can maximize the forced “down” time to take a breather and regroup mentally and physically. Go for a walk, revisit a hobby you always enjoyed but lost time for while running your day-to-day business, take an online class – YouTube has tons of videos to guide you on just about anything you can imagine. You can also take this time to inventory your supplies, review your website (or create one), freshen up your logo or marketing materials, work on the content, message, or future promotions you want to offer clients. Utilize this time to take a birds-eye view of your business – where you can tweak or revise processes and how you can come back stronger and prepared once this quarantine ends.
Elite Office Solutions has been a virtual office support company since 1986. We function as the remote arm for our clients. We are happy to talk to you to help you through this challenging time. Tap into our knowledgebase and proven processes at no charge. Stay well!
